About Us

At Groove Garm, dance music isn’t just what we love, it’s who we are. Born from countless nights on the hottest dance floors, Groove Garm was created to bring the essence of house, progressive house, and techno to life through fashion. From the underground clubs of Berlin to the sunsets of Ibiza, and the electric energy of ADE in Amsterdam, we’ve been there, living and breathing the beats that unite us all.

As founders, Sam and Tia, we’re not just observers of the scene; we’re part of it. We’ve spent years dancing shoulder-to-shoulder with the global dance music community, DJing, producing, and sharing unforgettable moments in clubs and festivals worldwide. Groove Garm is our way of giving back to a culture that has given us so much joy, connection, and inspiration.

Rooted in PLUR: Peace, Love, Unity, Respect
Our mission is simple: to create clothing that reflects the spirit of dance music. Groove Garm isn’t just about what you wear; it’s about belonging to something bigger. The peace, love, unity, and respect that fuel the dance music culture are at the heart of everything we do. Every design is inspired by the music, the community, and the shared experiences that make the dancefloor our sanctuary.

A Community-Focused Vision
We owe everything to the incredible clubbing community, the venues that keep the beats alive, the promoters who curate unforgettable nights, and the DJs and producers who craft the soundtracks of our lives. Groove Garm exists because of you, and we’re committed to giving back. Through projects that support up-and-coming artists, we aim to nurture the next generation of talent in the dance music scene. Whether it’s sponsoring events, collaborating with rising stars, or creating opportunities for creatives, we’re here to support the culture that inspires us.

Fresh Themes, Every Time
You can count on us to keep delivering designs that resonate with dance music culture. Every piece of clothing we create captures the pulse of the scene, from progressive grooves to house rhythms and the relentless energy of techno. Our collections are a tribute to the sounds and spaces that bring us together.

Our Gratitude
We are deeply grateful to everyone who has ever danced alongside us, worn our designs, or shared their love of music. Groove Garm is more than just a brand—it’s a celebration of the global dance music family. Together, we’ll continue to honour the culture, support the community, and move to the beat of the music that brings us all together.

Groove with us. Dance with us. Create with us.

Thank you for being part of our journey. See you on the dancefloor!
– Sam & Tia, Groove Garm Founders